Unveiling the True Investment: Web Design Costs in the UK 2024

Embarking on the journey to create a website often raises the pivotal question: "How much does it really cost?" In the realm of web design, the adage "you get what you pay for" holds true.

James Rowland

5 Minute Read


person typing on a laptop
person typing on a laptop
person typing on a laptop

If you aspire to have an award-winning website that captivates and engages visitors, relying on free website templates might not yield the desired results. Web design services come with a diverse range of costs, akin to the world of automobiles.

Comparing Web Designs to Cars

In drawing parallels to cars, websites can be categorized much like vehicles on the road. Here's a detailed breakdown that will guide you through the intricate landscape of web design costs:

Basic Brochure Websites

Second-hand Vehicle Type Websites (£0 – £1000)

Imagine DIY websites as second-hand cars—built on standard templates provided by web-building platforms. Platforms like Wix and Weebly offer flexibility, but building an eye-catching site demands time, effort, and creativity. With costs ranging from zero to £1000, DIY sites suit those on a tight budget.

CUSTOM Brochure Websites

Everyday Runaround Style Websites (£1,000 – £5,000)

Small business websites, akin to runaround vehicles, typically cost between £1,000 and £5,000. Developers craft these sites to showcase business information, integrate with social media, and exude professionalism. Beyond the cost, understanding the intricacies of such websites is crucial for making an informed decision.

E-commerce Websites or Custom Feature Websites

BMW or Mercedes Style Websites (£3,000 – £25,000)

E-commerce and bespoke websites mirror the luxury and professionalism of BMWs or Mercedes. Costs vary but generally fall between £3,000 and £40,000, offering advanced functionality and attracting customers. Delving into the specific features and advantages of such websites provides a clearer picture of their worth.

All-singing-all-dancing Websites

Sports Car Websites (£10,000 – £50,000+)

Bespoke websites by larger companies are the sports cars of the web design world, tailored to specific corporate needs. These high-end sites, devoid of standard templates, may cost anywhere from £10,000 to £50,000+. Understanding the intricacies of these websites, such as database-driven functionalities, is imperative for making an informed investment.

Decoding the Choice: Digital Agency or Freelancer?

Now that we've demystified the car metaphor, let's explore another factor impacting website costs: choosing between a digital agency and a freelancer.

Digital Agency

  • Leverages a team of skilled individuals focused on website design.

  • Offers high-standard marketing and SEO services.

  • Provides dedicated team members for client interaction.


  • Tackles all components individually, albeit expertise may vary.

  • May have communication challenges with multiple clients.

  • Generally comes with lower hourly or daily rates.

Cost Comparison: Freelancer vs. Agency

While freelancers may seem more budget-friendly upfront, the overall cost picture is nuanced. Considerations include hourly rates, project duration, and the depth of experience.

  • Freelancer: £25 – £50 per hour or £200 – £300 per day.

  • Digital Agency: £50 – £200 per hour or £300 – £1000 per day.

In the long run, an agency's broader skill set and efficiency may balance out the apparent cost difference.

To Outsource or Not?

Considering outsourcing? Here's a candid exploration of its pros and cons:

  • Challenges of outsourcing: Lack of face-to-face meetings, time inconsistencies, language barriers, trust issues, and hidden costs.

  • A digital agency emerges as a preferable choice for comprehensive website development, ensuring all components are expertly handled.

In the dynamic landscape of web design costs, Graphics8 stands as your reliable partner, offering tailored solutions to meet your unique needs. Our expertise ensures your investment results in a website that not only meets but exceeds your expectations. If you're ready to elevate your online presence, trust Graphics8 to deliver excellence.

Why Choose Graphics8 for Your Web Design Journey?

At Graphics8, we go beyond the conventional to provide you with a seamless web design experience. Our team of experts, each specializing in a unique aspect of web development, collaborates to bring your vision to life. Here's where your expertise comes into play: we understand that every business has its unique story, and we invite you to share your insights to customize your website further.

The Art of Crafting Unique Websites

At the heart of every successful website lies a thoughtful and creative design. Graphics8 takes pride in not just building websites but crafting digital experiences that resonate with your audience. This is where your industry-specific knowledge can make a significant impact. Share your success stories, unique selling propositions, and any specific functionalities your industry demands.

Navigating SEO and Marketing Strategies

The article has touched upon the importance of marketing and SEO in web design. Here's your opportunity to delve deeper into your agency's approach. What strategies do you employ to ensure your clients' websites not only look good but also rank high on search engines? Feel free to impart your wisdom, turning this article into an insightful resource for businesses seeking not just a website, but a robust online presence.

Client Success Stories: A Testament to Our Expertise

Graphics8 has a rich history of client success stories. This is where you can showcase your portfolio and share real-world examples of how your team's expertise has transformed businesses. Whether it's increased online visibility, enhanced user experience, or boosted conversion rates, let your success stories speak for themselves.

Future Trends in Web Design: Our Vision

As the digital landscape evolves, so does web design. Take this opportunity to discuss your agency's vision for the future of web design. What trends do you anticipate, and how is Graphics8 poised to stay ahead of the curve? Position your agency as not just a service provider but a thought leader in the ever-evolving field of web design.

Your Journey with Graphics8 Begins Now

In conclusion, the journey of web design costs extends beyond numbers; it's a holistic experience crafted by skilled professionals. Graphics8, with its commitment to excellence and client-centric approach, invites you to embark on a transformative journey. Collaborate with us, and let your website become a testament to the synergy of your industry expertise and our creative prowess.

Thank you for taking the time to read this article. I hope you found it helpful and good luck with your new website journey!

your new

design team

your new

design team

your new

design team